Puglia: The Art of a Tailor-Made Journey
We don’t offer pre-packaged itineraries. Instead, we craft bespoke Puglia journeys that align with your interests, whether it’s a stay in a historic trullo, a private olive oil tasting at a centuries-old masseria, or an afternoon savoring seafood along the Adriatic. Every experience is hand-selected to bring you closer to the heart of Puglia’s landscapes, traditions, and authentic flavors.
Puglia isn’t just a destination—it’s an experience best unraveled at your own pace. This sun-drenched region at Italy’s heel doesn’t shout for attention; it rewards those who linger. Whether you come for a week or ten days, for a wedding celebration or an anniversary, the journey here is always personal, always bespoke.
With our custom-designed itineraries, every journey is shaped around you. A morning wandering through the whitewashed labyrinth of Ostuni, its limestone gleaming under the southern sun. A private olive oil tasting in the shade of a thousand-year-old tree, where the air hums with the scent of wild fennel and salt. A sunset boat tour along the Adriatic, where the cliffs of Polignano a Mare glow gold and pink, and dinner is whatever the fishermen brought in that morning.
But to understand Puglia is to move beyond the postcard moments. It’s slipping into the quiet rhythm of Alberobello, where conical trulli houses seem conjured from a storybook. It’s a leisurely lunch in Locorotondo, where time slows over plates of orecchiette, each one still hand-rolled by a nonna who has been making them for decades. It’s sipping Primitivo in a Masseria courtyard as dusk falls, the air thick with the scent of jasmine and the murmur of cicadas.
For history lovers, Lecce—often called the Florence of the South—offers a Baroque feast for the senses, where every carved stone tells a story. In Gallipoli, fishermen still mend their nets in the old port as the Ionian laps at the city walls. And in Matera, just beyond Puglia’s borders, cave dwellings carved into the rock whisper tales of an ancient world.
Some travelers want to trace their roots; others want to celebrate a milestone with a table set under the stars, where a private chef turns the evening into something unforgettable. Wine lovers may lose themselves in the rolling vineyards of Gioia del Colle, while those seeking the sea might find their perfect cove along the untamed Salento coast. The beauty of Puglia is that there is no one way to experience it—only your way.
Our custom tours aren’t itineraries; they’re orchestrations of place, people, and time, designed so that the unexpected becomes the unforgettable. Whether it’s five days or ten, a slow amble or a grand celebration, Puglia is waiting to be discovered—not just seen, but truly felt.
Puglia Touring: Your Favorite Spots
These places are some of our travelers’ favorites. If you have other places you would like to visit on a Puglia trip, just say so and we will make it happen!
Alberobello: The Trulli Town
Alberobello is a fairy-tale destination, famous for its unique trulli—quaint, cone-shaped stone houses that dot the landscape. These fascinating structures were originally built to evade taxes and now stand as a testament to the region’s creativity and history. A UNESCO World Heritage site, Alberobello’s labyrinth of narrow streets and charming trulli attracts visitors from all over the world.
Walking through Alberobello feels like stepping back in time. Some trulli are still used as homes, while others have been converted into shops and restaurants. The air is filled with the scent of fresh bread and espresso, creating an authentic Puglian atmosphere. The town is undeniably enchanting, offering a glimpse into the soul of Puglia.
Brindisi: Between the Sea and the Past
Brindisi may not seek the spotlight, but it’s impossible to ignore. A historic port city, Brindisi served as a gateway to the East for centuries. The Roman column at the harbor marks the end of the Via Appia, symbolizing a place of departure toward new frontiers.
The old town, with its narrow streets and historic buildings, exudes timeless charm. The Castello Svevo dominates the city skyline, a reminder of past invasions. Still a vibrant city, Brindisi’s waterfront is filled with life—from bustling fish markets to quaint cafés. As sunset approaches, enjoy a relaxing aperitivo with the Adriatic’s golden glow as your backdrop. Brindisi offers an unhurried, intimate experience, revealing its beauty slowly.
Carovigno: Gateway to Torre Guaceto’s Wild Beauty
Carovigno is known for the pristine Torre Guaceto marine reserve, just a short drive away. The coastline here remains untouched, with crystal-clear waters and natural beauty. Carovigno itself is a hidden gem, with its historic center full of whitewashed houses, medieval towers, and sprawling olive groves.
The Dentice di Frasso Castle, perched above the town, offers a glimpse into the region’s feudal past. Visit local trattorias for incredible seafood, a must-try for anyone visiting the Adriatic coast.
Castel del Monte: Geometry and Enigma
Castel del Monte is an imposing and mysterious landmark set against the vast plains of Murgia. This 13th-century octagonal castle, built by Frederick II, is an architectural marvel, designed with perfect geometric precision and aligned with celestial bodies. The castle’s enigmatic design prompts many questions, making it one of the most fascinating historical sites in Puglia.
Visitors are left in awe of the castle’s structure, its location, and the sense of mystery surrounding it. Climb to the top for sweeping views of the plains, where the only sound is the wind whispering through the stones.
Cisternino: A Butcher’s Paradise
Cisternino is a town where simple pleasures take center stage. Known for its “fornelli pronti” (butcher shops doubling as restaurants), it offers a chance to savor the famous bombette—small, cheese-stuffed pork rolls grilled to perfection.
A member of Italy’s Borghi più belli (Most Beautiful Villages), Cisternino boasts a charming historic center with whitewashed walls, stone archways, and balconies brimming with flowers. The relaxed pace of life here invites visitors to linger and enjoy the authentic local experience.
Fasano: History, Coastline, and Tradition
Fasano is a town that beautifully blends history and nature. Located on the southern edge of the Itria Valley, Fasano is known for its traditional farms, ancient olive groves, and the Zoosafari, one of Italy’s largest wildlife parks.
The town itself is an architectural treasure, with buildings that reflect its historical significance. The Fasano Cathedral, with its neoclassical façade, sits at the heart of the town, while the nearby countryside offers panoramic views of the Adriatic coast. Fasano invites visitors to explore its cultural heritage, natural beauty, and lively town squares.
Grotte di Castellana: A Descent into Silence
The Grotte di Castellana are more than just caves—they’re a journey into the earth’s depths. As you descend, the air grows cooler, and the silence envelops you. The caves are full of stunning limestone formations, from delicate stalactites to imposing columns of stone.
As you explore, the surreal landscape reminds you of the vastness of nature and the timelessness of the earth itself. The experience is both humbling and awe-inspiring, offering a glimpse into the ancient world hidden below the surface.
Lecce: The Heart of Baroque Splendor
Lecce is a city that feels like a living piece of art. Its Baroque architecture, crafted from golden limestone, glows under the Mediterranean sun. The intricate façades of churches and palaces look almost too delicate to touch.
Wander the narrow streets of Lecce and you’ll discover not only stunning monuments like the Basilica di Santa Croce but also the heartbeat of the city—its lively atmosphere. Artisans still craft religious figures from cartapesta (papier-mâché), and the city’s energy is palpable, blending the old with the new. Lecce invites visitors to immerse themselves in its beauty and vibrant culture.
Locorotondo: The Circular Charm
Locorotondo, meaning “round place,” is a picturesque town with a circular historic center. Whitewashed houses with green shutters line its winding streets, offering panoramic views of the Itria Valley.
Locorotondo is known for its fresh produce, artisan cheeses, and traditional wines. The scent of freshly baked bread and the hum of daily life fills the air as you explore this charming village. Its simple elegance makes it a perfect spot to slow down and enjoy the landscape.
Martina Franca: Baroque Elegance in the Heart of Puglia
Martina Franca combines refined elegance with Puglian charm. The town is renowned for its Baroque palazzi, grand piazzas, and ornate churches. The Palazzo Ducale, a former noble residence, and the Basilica di San Martino showcase the town’s aristocratic heritage.
Martina Franca is also famous for its local delicacy, capocollo di Martina Franca—a cured pork specialty. Each summer, the Festival della Valle d’Itria brings world-class opera and classical music to this elegant town, adding to its cultural vibrancy.
Monopoli: A Seaside Sanctuary
Monopoli is a seaside gem with a perfect balance of historic charm and lively energy. The old town’s labyrinth of narrow streets and the tranquil harbor create a sense of timeless beauty. The town’s stunning cathedral and peaceful coastal walks make Monopoli a delightful destination.
As the sun sets, Monopoli transforms into a magical place. The golden light casts a warm glow over the town, making it the perfect setting for fresh seafood dishes with an Adriatic view.
Ostuni: The White City
Ostuni, known as “La Città Bianca” (The White City), dazzles visitors with its gleaming whitewashed buildings and stunning panoramic views. The town’s ancient streets, Gothic cathedral, and medieval walls make it one of Puglia’s most photographed locations.
Ostuni’s lively cafés and trattorias create a warm, inviting atmosphere, offering everything from traditional pasta to refreshing gelato. Whether exploring the cobblestone streets or watching the sunset over the olive groves, Ostuni captures the essence of Puglia’s charm.
Polignano a Mare: Cliffs and Clear Waters
Polignano a Mare is one of Puglia’s most iconic coastal towns. Set on a dramatic cliff overlooking the Adriatic Sea, it is famous for its scogliere (cliffs) and crystal-clear waters. The town’s old town is a maze of narrow streets, lined with restaurants, cafes, and artisan shops.
Take a stroll along the lungomare for breathtaking views, or visit the famous Grotta Palazzese, a restaurant set inside a cave. Known for its postcard-perfect landscapes, Polignano a Mare is a destination that charms visitors at every turn.
Trani: The Seaside Cathedral
Trani is one of Puglia’s most elegant seaside towns, and it’s known for its beautiful Romanesque cathedral, which sits right on the water’s edge. The cathedral’s stunning façade and the view from the harbor make it one of the most photographed landmarks in Puglia.
Wander around the historic center to discover charming porticoes, cobbled streets, and local fish markets. Trani also boasts a lively nightlife, making it a great spot for both day trips and evening strolls along the coast.
Tricase: A Hidden Gem in the Heel of Italy
Nestled in the Salento region, Tricase is a quaint, less touristy town, offering a peaceful escape from the crowds. It’s famous for its Baroque architecture, especially the stunning Church of San Domenico, and its proximity to the beautiful coastline of Capo di Leuca.
The area around Tricase is ideal for nature lovers, with hiking trails leading to panoramic views of the sea and olive groves. The town’s serene atmosphere and traditional charm make it an excellent destination for a relaxing stay.
Want to see what touring with us looks and feels like? We take photos during the trips, and you can see some of them in the galleries dedicated to them:
Puglia 10-day Escorted Tour | Puglia & Sicily 14-day Trip | Central Puglia 10-day Vacation
