Loving Italy specializes in crafting high-end, personalized tours of Italy, with a particular focus on Puglia, Sicily, Rome and Tuscany. These tours emphasize cultural immersion, comfort, and exclusivity, appealing to discerning travelers seeking intimate and authentic experiences.

The business is owned and operated by Scot, an American real estate and photography professional, and Rina, an Italian travel agent with a Ph.D. in literature. Together, they bring 40+ years of experience and a deep understanding of Italian culture, history, and lifestyle, ensuring highly curated, luxurious travel itineraries.

Who Are Loving Italy Clients ?

Loving Italy’s clientele consists of professional, well-traveled individuals who prioritize quality, authenticity, and exclusivity. They often have demanding professional lives or families, valuing efficient, seamless travel experiences that allow for both relaxation and cultural enrichment.

Our travelers seek luxury accommodations, gourmet dining, personalized attention, and curated activities away from overcrowded tourist spots.

Their concerns are often about time constraints, mass tourism, inconsistent service quality, and navigating local customs or language barriers. They appreciate transparency, flexible itineraries, and unique, immersive experiences that align with their sophisticated tastes.

Read what our clients are saying about us here

Top Features of Loving Italy Trips

1 Bespoke Souvenir Experiences

Bring home more than a trinket—discover handcrafted treasures that carry the soul of Italy, from hand-painted ceramics to finely tooled leather, each piece a testament to centuries-old craftsmanship.

2 Customizable Itinerary Planning

Shape your journey exactly as you wish, from the sweeping grandeur of historic cities to the intimate charm of quiet hill towns. Every stop, every experience—yours to tailor.

3 Cultural Immersion Activities

Step beyond the tourist veneer and into Italy’s living traditions. Knead pasta with a nonna, press olives into liquid gold, or try your hand at centuries-old artisanal crafts.

4 Exclusive Access to Private Locations

Enter spaces closed to the ordinary traveler—noble villas, walled gardens, centuries-old wineries, and castles where history lingers in every stone.

5 Exclusive, High-End Accommodations

Stay in places that tell a story—boutique hotels, grand villas, and charming bed-and-breakfasts that embody the elegance, warmth, and authenticity of Italy.

6 Exclusive VIP Access to Popular Sites

Bypass the endless lines and slip past the crowds for privileged entry to Italy’s great treasures—stand alone beneath the Sistine Chapel, wander Pompeii at dusk, or step inside the Colosseum without the rush.

7 Expert-Led, Personalized Guided Tours

See Italy through the eyes of those who know it best—art historians, archaeologists, winemakers, and a passionate husband-and-wife team who make history and culture come alive.

8 Flexible and Adaptable Tours

Travel on your terms. Last-minute changes? No problem. We pivot effortlessly to keep your journey smooth, spontaneous, and stress-free.

9 Flexible Trip Lengths

Whether it’s a whirlwind three-hour deep dive or a leisurely three-week grand tour, the itinerary bends to your pace, not the other way around.

10 Full-Service Travel Coordination

From airport transfers to candlelit dinners, every logistical detail is handled seamlessly—so you can simply immerse yourself in Italy’s magic.

11 Insider Access to Local Experts

Meet the true custodians of Italian culture—artisans in their studios, chefs in their kitchens, winemakers in their cellars. Hear their stories, share a laugh, and see Italy through their eyes.

12 Local Dining at Hidden Gems

Forget tourist traps—dine where the locals linger, at trattorias with no menus, family-run osterias, and kitchens where recipes have been passed down for generations.

13 Ongoing Support During Your Trip

Need a last-minute table at a Michelin-starred restaurant? A tweak to your itinerary? We’re just a call away, ensuring your trip flows effortlessly.

14 Personalized Attention from the Owners

Not just a name behind the business—your journey is personally crafted and overseen by those who live and breathe Italy, ensuring an experience as unique as you are.

15 Pre-Tour Consultation to Understand Preferences

Long before your plane lands, we’ll get to know your tastes, interests, and travel style—so your itinerary feels like it was made just for you. Because it was.

16 Private Wine & Culinary Experiences

Sip Barolo in a private vineyard, learn the alchemy of pasta-making, and dine in hidden courtyards where every meal is an event, not just a meal.

17 Seamless Luxury Travel Experience

From first-class stays to chauffeured transport, every detail is curated for elegance, ease, and a sense of indulgence that never feels excessive.

18 Seamless Travel from City to City

Glide from one postcard-perfect destination to the next with private, luxurious transport that turns every journey into part of the adventure.

19 Small Group or Private Tours

Enjoy Italy your way—whether it’s a deeply personal, one-on-one exploration or a small, hand-selected group of like-minded travelers.

20 Tailored Historical and Art Tours

Dive deep into Italy’s past and present with custom-curated tours that reveal the stories behind the masterpieces, the whispers in the ruins, and the lives behind the brushstrokes.

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Top Benefits to You

1 A Deep, Authentic Connection to Italy

Go beyond the postcard version of Italy and experience the country as it truly is—its traditions, its people, its living history. Walk the ancient streets, share stories with locals, and feel the heartbeat of la dolce vita.

2 A Deeper Understanding of Italian Cuisine and Wine

Taste Italy in its purest form, from vineyard-to-table wine pairings to hands-on cooking experiences. Learn the secrets behind aged Parmigiano, hand-rolled pasta, and the perfect Negroni.

3 A Luxurious, VIP Experience

Indulge in the kind of seamless luxury where every detail is anticipated—from private chauffeurs to exclusive suites with views that belong in a Renaissance painting.

4 A Truly Immersive Italian Adventure

Step into the rhythm of Italy’s daily life—learn to make fresh pasta, listen to the echo of history in ancient ruins, sip espresso at a café where time slows down. This is not just travel; it’s immersion.

5 Access to Hidden, Unexplored Italy

Ditch the crowds and slip into the Italy few ever see—silent cloisters, family-owned vineyards, tucked-away trattorias where the menu is a conversation, not a printed list.

6 Bonding Moments with Loved Ones

Whether it’s a sunset toast on a private terrace or a long, laughter-filled dinner in a Tuscan villa, your time in Italy will be rich with unforgettable shared experiences.

7 Complete Control Over Your Experience

Your trip, your way. Do as much—or as little—as you like. From deep-dive art tours to leisurely afternoons in a piazza, the pace and focus are entirely up to you.

8 Exclusive Access to Local Experts

Meet the masters behind Italy’s most enduring traditions—artisans, chefs, and historians who breathe life into every lesson, every dish, every story.

9 Exciting and Unique Experiences

Step beyond the typical and into the extraordinary—dine in a private palazzo, tour an ancient vineyard with the owner, or explore a castle closed to the public.

10 Exclusive, Private Space to Unwind

Escape the crowds and unwind in serene, exclusive accommodations—whether it’s a countryside villa, a boutique B&B, or a five-star suite with a private terrace.

11 Flexibility to Change Plans on the Fly

Spontaneity meets seamless planning—want to linger longer in a sun-drenched piazza or detour to a hidden coastal village? Your itinerary adjusts to match your mood.

12 Hassle-Free Travel

Forget the logistics—we handle every detail, so all you have to do is soak in the sights, the flavors, and the sheer joy of Italy.

13 Memorable, Unique Gifts and Souvenirs

Bring home more than just memories—find artisan-crafted treasures that capture the essence of Italy, from hand-blown Murano glass to custom leather goods.

14 Personalized Experiences That Match Your Desires

Every moment of your trip is tailored to you—whether it’s an in-depth historical tour, a culinary deep dive, or simply the best espresso in town.

15 Personalized Service with Owner Involvement

You’re not just another traveler—we take the time to craft an experience that reflects your tastes, preferences, and passions, with personal attention every step of the way.

16 Real-Time Support for Peace of Mind

From last-minute restaurant reservations to unexpected itinerary shifts, expert assistance is always just a call away, ensuring your journey unfolds effortlessly.

17 Seamless Transitions Between Destinations

Move effortlessly from city to countryside, coast to vineyard, with every transfer carefully arranged for maximum ease and comfort.

18 Tailored for Your Comfort and Convenience

Every element of your journey—transportation, accommodations, dining—is curated to provide ease, elegance, and an effortless sense of indulgence.

19 Unmatched Knowledge and Insider Expertise

See Italy through the lens of those who know it best—historians, sommeliers, artists, and local guides who turn every walk, every meal, every moment into a story worth telling.

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